Core Principles Today's aesthetic and mind achieved through education of the past. History Steven Hung and Lindy Chern established Hung's Arts Foundation in 1999 because of their passion and eagerness to cultivate and preserve cultural objects. The name of Hung's Arts Foundation ('雙清館') was by Qin Xiao-yi, the previous Director of the National Palace Museum. Mr. Qin creatively captured the meaning behind the Chinese names of the two founders and named the foundation accordingly. In 2000, the Foundation began to collaborate with various institutions and museums, establishing a cornerstone of outreach and initiating a program of multilateral promotion and education of cultural objects. Serena Hung became the Executive Director of the foundation in the latter part of 2005 and proposed the name ‘’30 Antique Bar." “30 Antique Bar” is the title of the almanac of as well as the alias for Hung’s Arts Foundation. The name “30,” pronounced “san ling” in Mandarin Chinese, is created by executive director of the Foundation Serena Hung to show her appreciation to the founders Mr. San-hsiung Hung, aka Steven Hung and Ms. Ling-yu Chern, aka Lindy Chern, by combining the first character of their Chinese name, i.e. “San” and “Ling.” While “antique” refers to artifacts from ancient times, “bar” represents “modernity.” “30 Antique Bar” is not only a book that brings readers fresh insight on antiques but also a space that showcases traditional artifacts and artworks in a modern cultural ambiance. The foundation continues to further promote the essence and spirit of antiques through its devotion to systematic research, creation of new publications and delivery of topical seminars. Hung's Arts foundation believes in reaching out to the younger generation in hopes of educating while shining a new light on the beautiful realm of antiques and past cultures to create a sense of harmony and new perspective.